mommy to be - a success story driven by a very personal motivation: we've got pregnant!
Motivation
Luckily we got pregnant - and of course, the daddy to be was instantly looking for good information I could read offline because I was traveling a lot. So I downloaded a lot of them... but wasn't satisfied at all. Well, that was the beginning of mommy to be > "There must be a way to get it better". Compared to other pregnancy apps we focused more on content, on pictures, and a bit on design. And actually, we focused that interested ourself in our pregnancy moston what you REALLY need. Kick counter, contraction counter and whatever features - usually you don't need, you use them just once or they are already out of the box in the iPhone or iPod touch (calendar, photo, etc.). But information, hands-on comparisons and self explaining ultrasonic pictures - that interested ourself in our pregnancy most (apart from having each time a look to the progress ;o) ). Another thing was, how the information is provided. Not too much blabla, more to the point and not like a teacher, but rather like a charming friend. That was important to the women we've asked upfront too. And if nothing is to say - we didn't (e.g. You 33rd week). Using other apps made us sometimes sad because they used either just drawings and stated just a few words about the mommy to be. Or in the worth case they displayed even autopsy pictures of a little one - they are colorized, modified and indeed fascinating but though autopsy pictures. We skipped all that and published a clean app with pictures only from babies, which are actually crawling around in the meantime. Ethical clean and without any worries.Go live
After six months hard works for the app itself and mainly for the content, the wording and finally the selection of the right pictures, mommy to be went live in Europe in February 2010. And it was a jump start. Within a Excellent information... great for first time momsweek or so we've got a placement in the top 10 in category Medical in Germany. We've been really surprised and thought: "it's just a one time success". But we're still there and from time to time we‘re even 1rd in Germany, Switzerland, Austria, and Luxembourg. Usually we've never got below top 10. That was and is still amazing. Even Apple featured us already in this category in Germany too and the reviews are very promising. With having a professional translation of the content we've released in May 2010 mommy to be worldwide - keen how it works worldwide. It makes us a bit proud to have hit our customer needs apparently so well. Even though we're not providing so many different features as one or two of our competitors, but our customers seems to love the simplicity, design and especially the significant plus in information and pictures. One review summarized it like „Excellent information... great for first time moms“.All those little things have been so important for us and hopefully will be honored by more mommy and daddy to be's. We believe so.
